Apex Pal, “The Innovative Food People”, is a diversified Singapore-based F&B company that is listed on the Singapore Stock Exchange. Despite having started its 1st F&B outlet only in 1997, it has developed, in line with its spirit of innovation, an impressive portfolio of 5 brands – Sakae Sushi (conveyor belt sushi restaurant), Hibiki (fine dining contemporary Japanese restaurant), Crepes and Cream (restaurant specialising in savoury and sweet crepes), Skal (Scandinavian bistro), Uma Uma Men (japanese noodle concept restaurant) and Nouvelle Events (catering/import & distribution). Apex-Pal has also been appointed by the American Food Company as the official sole distributor of Bud’s Ice-Cream in Singapore.

True to its commitment to excellence, Apex-Pal has added to its ever growing list of awards and accolades over the past years. Some of the more significant ones include the Enterprise 50 Award 2002, the Singapore Promising Brand Award 2003, Singapore Innovation Award 2003 (Innovation of the Year) for its portable conveyor belt and the Singapore Franchise Mark 2001 for Sakae Sushi.

The sterling performance of the cast behind these corporate achievements also saw Apex Pal’s CEO, Douglas Foo, being conferred awards such as the Top Outstanding Young Person 2002 by the Junior Chambers of Singapore, the Entrepreneur of the Year 2002 by the Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore, the Singapore Youth Award 2003 and the ASEAN Youth Award 2004.

Given Apex Pal’s long term vision to become an international F&B company, it has embarked on a path of aggressive international expansion with about 40 outlets spanning Singapore, the Philippines, Indonesia, Thailand and China currently. The company is also continually laying the foundations for entering new, lucrative markets.